Ashley Zeldin

ashleyzeldin.com
ashley.zeldin@gmail.com
(XXX) XXX-XXXX
@snidelyhazel

I'm at my best when inspiring and empowering others to realize their potential, whether in a professional or educational setting.
I advocate for diversity in technology, helping aspiring developers break into the industry and mentoring emerging creators from underrepresented demographics.
I have presented my passions at conferences from San Francisco to Seattle, Montpellier to Melbourne, and at underserved schools throughout the Los Angeles area.

Professional Skills
Communication
excellent
Organization
excellent
Inclusivity
excellent
Customer Relations
excellent
Leadership
very good
Adaptability
very good
Writing
excellent
Editing
excellent

Digital Literacy
MS Word
proficient
MS Powerpoint
proficient
MS Excel
proficient
MS One Note
comfortable
MS Publisher
comfortable
MS Access
learning
Project Mgmt Tools
proficient
Email Marketing
proficient

Languages
English
proficient
Spanish
proficient
HTML
comfortable
CSS
comfortable
Javascript
comfortable
C
comfortable
C++
comfortable
Japanese
learning
Java
learning

Education
Santa Monica College
computer science and game design
part-time
2014-2019
University of Sydney
Master of Media Practice with Merit
2009-2010
University of Southern California
Bachelor of Arts in Print Journalism
2004-2008

Awards
Women in Gaming Awards 2014
presented by Xbox & Microsoft Studios
Nominee, Ambassador category
The Ambassador Award recognizes the woman who has helped advance the gaming industry as a whole, making it a better industry to be part of in unique ways, and also extending beyond the industry as an advocate for gaming.
Women in Gaming Awards 2013
presented by Xbox & Microsoft Studios
Nominee, Rising Star category
The Rising Star award recognizes the woman who has made the most impact in her less than two years in the industry, demonstrating rapid advancement in work, responsibility, and results.
Adorkable Games
February 2012-present
(Select projects)
Designer and Artist on Fantastic Jack
In development
  • Designing not-so-endless runner with game mechanics focusing on the power of imagination as a coping mechanism for adolescents dealing with bullying.
  • Illustrating urban and fantasy environments inspired by Los Angeles architecture.
Designer on reVAMP
Released February 2016
  • Designed whimsical game exploring the pressure of societal expectations on women to perform femininity through the ritual of makeup, with planned support for diverse cast of protagonists based on geographical region.
  • Invited to exhibit at Playdate expo at 2016 L.A. Zine Fest.
Designer and Artist on Two-Faced, for iOS and Android
Released February 2014
  • Conceptualized and iterated on game design to optimize accessibility and enjoyment.
  • Devised colorblind configuration praised in the Indie Game Magazine.
  • Designed animated gameplay tutorial using proprietary scripting language.
Released December 2013
Designer and Artist on Molydeuxsa
Released April 2012
  • Designed mechanic around tweet by @petermolydeux.
  • Created all art assets, including individual animation frames.
  • Composed chiptune gameplay and victory music using prerelease version of BeepBox.
  • @petermolydeux on Molydeuxsa: "I'm not joking, this was one of the most fun games in the Jam yet it hasnt been mentioned. I couldnt stop playing it until I completed it."
Magic Pixel Games
Assistant Producer
April 2013-July 2013
  • Planned milestones and prioritized tasks for collectible card game Outcast Odyssey (Bandai Namco) and combat strategy game This Means War! (TapZen) for mobile devices.
  • Refined the art production pipeline to better track assets from design through concept, model and render.
  • Designed scalable game screens using graphical interface builder.
  • Contributed to design of combat systems.
International Game Developers Association
January 2012-August 2012

I directed the IGDA Scholars program at eight conferences on three continents, and led programs at GDC, E3 and IGDA Summit + Casual Connect Seattle on-site.

  • Organized behind-the-scenes tours of local studios, meet-and-greets with prominent gamedevs and one-on-one mentorship by industry professionals.
  • Negotiated sponsorships for the program at industry conferences and collaborated with conference organizers to expand the program, doubling the event slate.
  • Coordinated scholarship selection process: contacted universities to promote the program to their students, recruited judges and mentors, notified scholarship recipients and unsuccessful applicants.
Project manager and community manager
October 2011-August 2012
  • Facilitated the IGDA presence at industry conferences on planning committees for GDC and IGDA Summit 2012. Assistant volunteer coordinator at the 2011 IGDA Leadership Forum.
  • Promoted the IGDA through social media campaigns on Twitter, Facebook and LinkedIn.
TRIBE Media Corp.
Contributing Writer
September 2010–February 2012
  • Wrote sports features, game previews and game coverage and profile and product features for the Jewish Journal of Greater Los Angeles newspaper and TRIBE magazine.
Calabasas Patch
Contributing Writer
January 2011-September 2011
  • Wrote breaking news and community features, specializing in business and education reporting, and weekly Fit Calabasas column, highlighting various workout programs throughout the city.

International Game Developers Association Los Angeles chapter
Advisor
March 2013-September 2013, September 2018-present

I am a nonvoting advisor to the IGDA Los Angeles board.

Vice-Chair
March 2017-September 2018
  • Making connections with potential partners to grow presence and value of IGDA LA.
  • Monitoring project management tools to promote progress towards established goals.
Event Coordinator
September 2013-March 2017
  • Led event planning, recruited speakers, arranged venues, found presenting partners.
  • Directed day-of proceedings, emceed events, moderated panels.
  • Promoted IGDA LA events and opportunities to 1,200+ members, designed and wrote newsletters, helped maintain the IGDA LA presence on Facebook and Twitter.
Women in Games International
Video game design patch program leader
November 2013-present

I lead workshops for 9- to 14-year-old Girl Scouts to foster STEM skills.

  • Engaging girls in discussion of the elements of game systems.
  • Supervising creation and playtesting of analog games made with everyday objects.
  • Guiding creation and playtesting of digital games made with Gamestar Mechanic.
  • Promoting the video game design patch program at Girl Scout and games industry events.
USC Interactive Media and Games Division
Producer and Designer on The Return, MFA thesis game
August 2012-April 2013
Official Selection, 2013 Different Games Conference
  • Recruited and managed core development team, created production plan for milestones.
  • Used PlayMaker and NGUI in Unity to script interactions and dialogue.
Producer on Intimation, MFA thesis game
January 2012-May 2012
  • Ensured the team met development milestones.
  • Coordinated playtesting and collected playtester feedback.